SMART 2009 Conference Participants 
David Berdish
Ford Motor Company
Manager, Sustainable Business Development
What inspires me about SMART:
Being with people who really want to change the world, and working to make a better life more accessible to the people who need it most. Honesty, passion, excellence…. how can I NOT be inspired?
Biography:
As the lead designer of the Ford Human Rights Code of Working Conditions, David Berdish is responsible for its enactment including compliance, identification of emerging issues, and stakeholder engagement. He is also currently developing a sustainable enterprise solution that will change the game with respect to shifting markets and sustainable mobility solutions. New opportunities are created by testing in selected global cities which serve as mega-city markets. We are co-identifying new business opportunities that will enable these areas to thrive using sustainable solutions, as well as designing prototype “products and services” based on the local mega-city needs and the delivery of skills, technology and patent portfolios.
Berdish is on on the Erb Advisory Board at the University of Michigan and teaches courses on Human Rights and Organizational Learning and Sustainability. He was on the design team for the Prince of Wales Business and Environment Program in America and in the initial Business and Poverty Programme at Cambridge University.
Most of his energy (besides sustainable mobility) is spent raising his son Drew and being with his wife Chris. He writes poetry, loves baseball, and Bruce Springteen is his hero (and the greatest rock and roller of all time).
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